News Hotline:0531-82626555
中文|???|
金龙28Lifestylecontent

Pu'er: brewing a new future

Is coffee becoming China’s cup of tea?

2023/9/8 14:11:18   source:Global Times

作者来源:顺丰SF   金龙28
网址:http://www.fqopsaj.cn/a/www.swjtl.com/

语音朗读:

          重点推荐:张超超与参加2023中国国际数字经济博览会的嘉宾海通证券股份有限公司董事长周杰一行进行工作会谈

            另外,商标可以由无数公司通过授权经营同一商标(品牌)来经营;9、每件商标受保期限是十年,十年后可以续展。但随着被注册的商标越来越多,商标注册不成功的几率也变得越来越高,商标注册不成功已经是业内比较频繁的现象了,那为什么这么多商标注册会失败呢1、商标注册材料准备不充分在进行商标注册的过程中,是需要准备好相应的商标注册申请材料,如果没有准备好相应的材料,在商标局审查的过程中,也会导致商标注册失败。个人所得税根据《中华人民共和国企业所得税法实施条例》的规定,个人提供商标权的使用权取得的所得应按特许权使用费所得项目计税。

            一般说来,文字商标文字的个性大约可以分为以下几种:端庄秀丽、坚固挺拔、深沉厚重、欢快轻盈、苍劲古朴、新颖独特。需要注意的是,需要注册商标的申请人在过去3-6个月内不会查询商标查询,因此存在商标查询盲查期。

            同时,为保障因台风、洪涝地质灾害等突发自然灾害受灾家庭经济困难学生的正常学习生活,北京、黑龙江、浙江、天津、陕西等省市灾后均迅速启动受灾地区学生专项资助工作,向受灾学生伸出援助之手。三、驰名商标与著名商标有什么区别提醒您,驰名商标与著名商标有以下区别:1.认定机构有区别。

            作为集体商标申请注册的地理标志(以下称地理标志集体商标)和作为证明商标申请注册的地理标志(以下称地理标志证明商标)可以由《集体商标、证明商标注册和管理办法》第八条规定的标志构成。泰山体育产业集团有限公司有关负责人介绍,雪蜡车应用的所有技术及相关设备均为自主研发,目前,公司针对雪蜡车已提交了66件专利申请。

          张超超与参加2023中国国际数字经济博览会的嘉宾海通证券股份有限公司董事长周杰一行进行工作会谈

          In the southwestern region of China's Yunnan Province, there lies a border city named Pu'er. As the tea distribution and trade center of the ancient Tea Horse Road, the city is recognized as the origin of the renowned Pu'er tea and tea culture. In 2013, it was bestowed the title of "Tea Source of the World" by the International Tea Committee.

          What is less known is that Pu'er is not just a tea haven, but also the "coffee capital of China." Despite covering an area of only 45,000 square kilometers, which is less than 0.5 percent of China's total landmass, the city is home to the largest coffee plantations and the highest coffee production output in China. In 2022, Pu'er produced a total of 55,700 tons of coffee, accounting for over 50% of the national coffee production.

          The high-quality coffee beans Pu'er produces have made the city a key supplier of international coffee giants such as Starbucks, Nestlé, Manner and Seesaw. Meanwhile, the city is also nurturing its own Chinese coffee brands, including Starbucks' Chinese partner Ai Ni Group, which are making their mark in the global market.

          A city of delightful fusion

          With a mountainous area covering more than 98% of its land, a forest coverage rate of about 75%, and an average annual temperature of 19.5°C, Pu'er enjoys a frost-free period exceeding 315 days. These conditions provide a unique natural advantage for the cultivation of local tea and coffee.

          Wild ancient tea trees of some 2,700 years old and half wild and half cultivated ancient tea trees older than 1,000 years have been discovered in Pu'er, making it one of the earliest adopters of tea cultivation which had a "significant" influence on world tea culture, according to the UNESCO. In 2022, the city boasted 2.09 million mu (139,000 hectares) of tea gardens.

          The city's coffee history traces back to 1892 when a French missionary planted the first coffee seed in a village in Pu'er. In 1988, Nestlé entered the city to kickstart coffee cultivation. By 2022, the coffee plantations had expanded to a whopping 680,000 mu.

          Tea and coffee have become integral to the lives of local residents, providing employment opportunities for over 1.3 million people, more than half of the city's whole population, engaging them in the tea and coffee industries.

          For the people of Pu'er, tea and coffee have evolved more than just beverages - they are a way of life. The city is dotted with tea houses and coffee shops, where the aromas of these two beverages mingle in the air, offering a delightful fusion of ancient and modern, tradition and trend, and Eastern and Western cultures.

          The local saying "With coffee in the left hand and tea in the right hand" epitomizes the distinctive local lifestyle, where residents incorporate both into their daily routines. The combination of "tea and coffee + travel" has also become a hallmark feature for promoting tourism and cultural exchanges in Pu'er.

          More than a drink

          Pu'er's sprawling tea and coffee plantations not only enhance the local ecology and yield high-quality products but also serve as touristic resources. The integration of tourism and tea and coffee experiences has given rise to tea-themed attractions, tea tourism farms, and tea planting bases, among others. These offerings provide interactive experiences, production line tours, and a chance for tourists to immerse themselves in the world of tea.

          Moreover, Pu'er has incorporated elements of Pu'er tea into the development of distinctive towns. These towns encompass a range of attractions and facilities, including Pu'er tea shops, tea-lined streets, tranquil tea rooms, tea culture-inspired inns, and captivating tea art performances, thus creating a unique, tea-infused atmosphere for visitors.

          In addition to tea, currently there are also 13 elite coffee farms in the city. For example, the "Xiao'aozi coffee farm" is an internet-famous tourist destination in Pu'er where visitors can pay just 60 yuan ($8.2) to taste nine different types of coffee, experience coffee brewing and learn about coffee processing techniques. Since 2021, over 20,000 coffee enthusiasts have tried this aromatic experience. The business scope of the coffee farm has expanded beyond coffee trading to include eco-tourism.

          The Ai Ni coffee farm, operated by the homegrown coffee brand Ai Ni Group, covering an area of 2,000 hectares, integrates production, education, research, and tourism all in one, and serves as a place of relaxation and diverse experiences, catering to all preferences.

          Tourists can visit the distinctive rainforest coffee base, plant their own coffee trees, roast, taste coffee, and witness the entire coffee production chain.

          Besides, they can also experience rural gardening activities, such as going horseback riding and picking vegetables and fruits. Finally, there's the opportunity to attend a bonfire evening party with outdoor karaoke after enjoying a satisfying meal and drinks.

          "Our goal is to emulate Starbucks' premium coffee farm in Costa Rica, and establish a high-quality Chinese coffee brand to become the 'Moutai of the Coffee Industry,'" Liu Minghui, founder and chairman of the Ai Ni Group, told the Global Times.

          Related Stories

          Photos

          Chinese Dictionary:
          Sponsor:Information Office of Shandong Provincial People’s Government
          分享:

          收藏

          --

          --

          无障碍浏览